TODAYWILL DO.
Forever feels big. Today doesn’t.

You don’t have to
quit forever.
Just don’t drink today.

A little less alcohol.
A little more room for you.

Created for women ready for alcohol to take up less space in their lives. The Today Will Do app is coming this January, and you can be part of the beginning.

LAUNCH PLANNED / JANUARY 2027

BE PART OF THE LAUNCH

Join Notes from Emma for practical encouragement and app launch news.

A LITTLE LESS FOREVER. A LITTLE MORE TODAY.↓
01 / THE IDEA

If you’ve been thinking about drinking all day,
you’re in the right place.

  • Maybe you’ve already promised yourself you wouldn’t drink tonight.
  • Maybe you’ve changed your mind six times.
  • Maybe part of you desperately wants to stop, while another part is already working out whether there’s enough wine in the fridge.

That’s exhausting.

Today Will Do doesn’t ask you to promise you’ll never drink again.

We’re just going to get you through today.

VISIT THE CRAVING CORNER Or start with a free plan for this evening →

Why the circle?

One circle. One day.

It fills when you make your decision for today. The circle doesn’t need to be perfect, and neither do you.

No streak to protect. No promise about forever.

Just today.

02 / THIS MOMENT

When it gets hard,
come back.

Because deciding at 9am can feel very different from deciding at 5pm.

The app we’re building will offer practical prompts to help you through this moment, not the rest of your life.

  • “I’ve had a stressful day.”
  • “I’ll start tomorrow.”
  • “I’ll only have one.”
  • “It’s already in the fridge.”
  • “What’s the point?”
You don’t have to sit with it on your own.
CREATED FOR WOMEN

A space to be
honest about drinking.

I created Today Will Do from my own experience of drinking, work, motherhood and the feeling that I should be coping better.

Your life might look very different from mine. You deserve somewhere you can talk honestly about drinking without having to pretend you’ve got everything together.

WHY I CREATED TODAY WILL DO
03 / A FRESH START

And tomorrow?
We start again.

Yesterday

You did it.

No promises about next month.
No promises about next year.

Just one question:

What about today?

TRY THE APP PREVIEW
THE CRAVING CORNER

Fancy a drink?
Come and distract yourself.

When the urge to drink shows up, it can be hard to think about anything else. The Craving Corner is a place to give yourself a little breathing space.

Choose a puzzle, take a breath, follow a gentle stretch or put on a song and dance around your kitchen. Pick whatever helps you through this moment.

VISIT THE CRAVING CORNER
THE APP IS COMING

A little support for the day you’re in.

Today Will Do is being built for the moments when an intention made in the morning meets the difficult part of the day. Make a decision for today, check in when it gets hard, and begin again tomorrow without a streak to protect.

GET APP LAUNCH NEWS Try the app preview →

The preview is a simple taste of the idea. It doesn’t create an account, save your day or send reminders.

FROM THE BLOG

A little help for today.

VIEW THE BLOG